Esin Cansu Yılmaz

Magic AI is a fitness AI magic mirror with motion tracking, form correction and a built-in AI trainer, making fitness accessible for everyone.

• The connective tissue between product, engineering and marketing
• Rebuilding the external and internal brand
• Social listening on how fitness and wellness brands position themselves online
• Running 1:1 product demos and courtesy calls to improve the product
• Hosting community Q&As
• Driving strategic business development, helping with the subscription model, the application launch and the mobile app launch
• Switching context daily on whatever the company needs, from press to product to Jira to retention analysis to crowdfunding

Coform is a London-based, VC-backed B2B SaaS workflow platform built for Presales and Solutions Engineers.

• Lead a 600-member Solutions Engineer community across NYC, London, Amsterdam and Berlin, managing 16 community leads
• Organize events, collaborations and firesides, building the narrative and the best value prop for the Solutions community to drive product recognition and sales
• Run them with companies like Salesforce, HubSpot, Snowflake, Canva, Wise, Box, Paddle, Mollie, GoCardless, Notion and Figma and many more
• Lead all operations and communications across the community
• Build and run the AI-powered GTM automation stack (Attio, Clay, Zapier, Lindy and more)
• Drive marketing through original research reports and LinkedIn thought leadership
• Support the CEO on pipeline through discovery calls, demo bookings and product insight

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Coform is a London-based, VC-backed B2B SaaS platform for Presales and Solutions Engineers.

• First non-technical hire and 4th overall; set OKRs and GTM targets with the CEO
• Built the GTM foundation and automation backend from scratch
• Founded the Solutions Engineering community, recruiting the first cohort and launching events in London and NYC
• Ran AI-powered outbound to establish and validate the early pipeline

PanPals is a social cooking app that reframes home cooking through habit building and community.

• Building with two childhood friends, a developer and a designer; launched on the App Store in January 2025
• Grew 10K Instagram followers into 2K app users totally organically, with 42% week 1 and 20% week 5 retention
• Ran in-real-life meetups, built the social media strategy and shaped the external narrative through an editorial deck
• Owned the product roadmap, specs and prioritization with the developer and designer
• Used behavioural science to build the habit-building theory behind the features
• Told the PanPals story in a video interview

An independent pub in London, where I worked while studying at LSE, starting a month after moving to the city.

• 8 months part-time then 4 months full-time, as the right hand of the GM and owner
• Ran everything from inventory and building maintenance to staff timetables, shifts and training
• Ordered beer, drinks and kitchen supplies and kept the place running day to day
• Took ownership of the customers, the staff and the building. It taught me more than any job ever did

"You can always tell when a person has worked in a restaurant. Service industry work develops the 'soft skills' recruiters talk about on LinkedIn: discipline, promptness, the ability to absorb criticism and, most important, how to read people like a book. With all due respect to my former professors, I've long believed I gained more knowledge in kitchens, bars and dining rooms than any college could even hold."Anthony Bourdain

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İzlemedeyiz Derneği is a civic-tech media startup fighting misinformation in Turkey, behind Doğruluk Payı (political fact-checking) and Veri Kaynağı (data journalism).

• Right hand to the founder and chairman across strategy, partnerships and execution
• Led fundraising from reputable institutions and government bodies, raising roughly 500K to 1M a year across the EU and Turkey
• Owned grant applications, decks, budgets and financial projections
• Secured funding from Google, Meta, the US Consulate, the German Embassy and other consulates and embassies across Turkey
• Drove the Meta collaboration for fact-checking and represented the brand at events including the Global Fact-Checking Summit (Oslo) and the Deutsche Welle Global Media Forum

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Doğruluk Payı (Share of Truth) is Turkey's leading political fact-checking platform.

• Produced fact-checks, reports and data visualisations focused on finance, economics and political claims
• Organized and led 25 media literacy and fact-checking workshops across Turkey for journalists and young professionals
• Built the Share of Truth TikTok, the first media TikTok account in Turkey, from 0 to 90K

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Matri.co is a women-owned slow fashion bag brand handcrafted in Turkey.

• Led brand strategy, product drops, packaging and customer experience
• Ran operations across production and e-commerce (Shopify, Etsy and Trendyol)
• Sold 1K+ handmade bags including at Portobello Road Market

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Else Margerete was an on-demand t-shirt brand showcasing original illustrations.

• Founded solo at 18, designing the products and running marketing, sales and logistics
• Taught myself Adobe Illustrator and vector design, taking my illustrations from paper to digital
• Worked directly with textile makers in Turkey for on-demand production and shipping
• Led the social media and brand
• Operated sustainably on a no-inventory, made-to-order model
• Sold 3K t-shirts globally, from Turkey to Sri Lanka

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Distinction overall and in the dissertation.

• Dissertation: Track, Share, Play: Using PanPals to Motivate Home Cooking. Built and A/B tested PanPals as a case study in behaviour change design, achieving a 19% rise in cooking frequency in three weeks
• Invited back to my home university, Istanbul Bilgi, to present the dissertation at the Spring Meeting of the Turkish Economic Association 2025 as the only non-academic speaker, alongside Nobel economics laureate Daron Acemoğlu
• Courses: Behavioural Science in the Age of New Technology, Foundations of Behavioural Science, Consumer Psychology for Sustainability, The Social Psychology of Economic Life, The Science of Time at Work, Quantitative Applications and Experimental Design and Methods

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Salutatorian of the Faculty of Business, Class of 2022.

• First in the Economics programme with high honours, GPA 3.8/4.0 on a full scholarship
• Focus: game theory, behavioural finance, behavioural science and microeconomics

Valedictorian of the Faculty of Social Sciences, Class of 2021.

• First in the Sociology programme with high honours, GPA 3.97/4.0 on a full scholarship
• Focus: genetic structuralism, consumer psychology and the psychology of economic and social behaviour

• Ranked 2nd in the Sociology programme in the first year before transferring to Istanbul Bilgi University